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New Chapter: HFA & ASID Membership Marks a Milestone

Mar 17th, 2025

At Hernest, we're all about making timeless, high-quality design accessible to everyone. We believe that great design should not only look good but also serve as the foundation of a comfortable, practical, and beautiful living space. As part of our commitment to bringing modern living into homes across the globe, we're thrilled to share some exciting news with you.


We are proud to announce that Hernest has officially joined two prestigious associations: the American Home Furnishings Alliance (HFA) and the American Society of Interior Designers (ASID). This marks a significant milestone in our journey as we continue to grow and evolve in the home furnishings industry, particularly in the U.S. market.



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Impact of This Milestone


Being part of HFA and ASID is a testament to the quality, craftsmanship, and design excellence that Hernest stands for. Both of these renowned organizations are integral to the home furnishings and interior design communities, and their endorsement is a reflection of the trust and reputation Hernest is building.

 


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The American Home Furnishings Alliance (HFA) is the leading trade association for the home furnishings industry in the U.S. It brings together the best in design, manufacturing, and retailing, advocating for innovation and the development of sustainable, high-quality products. By joining HFA, Hernest gains access to a wealth of resources, industry insights, and a platform to collaborate with other leaders in the home furnishings sector.


The American Society of Interior Designers (ASID) is a community of interior designers dedicated to elevating the role of design in creating functional, aesthetically pleasing spaces. ASID's commitment to promoting design excellence aligns perfectly with Hernest's mission of blending timeless design with exceptional craftsmanship. We are excited to be part of this esteemed network of professionals, further solidifying Hernest's place in the U.S. interior design landscape.



Looking Ahead: Our Showrooms


We're also excited to share that Hernest will be opening physical showrooms in several key states where our customers are most active. These showrooms will feature our furniture collections along with engaging events and activities — we warmly invite you to visit and experience it all firsthand.


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In these showrooms, we'll feature our iconic collections — like the Arden Series, Mirage Series, and Valborg Series — offering an immersive experience that brings our designs to life. Beyond showcasing our products, these spaces will host interactive events and activities, providing inspiration for your home and design projects.

 

Designed to reflect Hernest's modern and inviting style, our showrooms will be a welcoming space for homeowners, interior designers, and design enthusiasts alike. We look forward to seeing you there!



Join Us on Exciting Journey


As we embark on this exciting next chapter, we want to thank our loyal customers, partners, and design community for their continued support. Our journey is just beginning, and with our membership in HFA and ASID, along with the opening of our showrooms, we're even more committed to making Hernest a household name in the world of interior design.

 

Stay tuned for more updates on the showrooms' progress, exclusive events, and how you can experience Hernest in person. We look forward to welcoming you to our future showrooms and continuing to bring modern design and exceptional craftsmanship to homes across the country.

 

Thank you for being part of the Hernest family. Together, we're redefining the way people live.


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