At HERNEST, we believe that a home is far more than four walls and a roof — It is where life unfolds, where emotions, routines, and individuality come together. Since the beginning, our goal has been simple: to create furniture that feels authentic, well-crafted, and lasting.

Today, we are sharing an important step in our journey — the evolution of the HERNEST brand. This update is not about reinventing who we are, but about expressing our values more clearly and aligning our design approach with the way people truly live.

A Name That Reflects Our Philosophy

The meaning of HERNEST remains central to our identity. Her represents warmth, empathy, and inclusivity. Nest represents comfort and belonging. Together, they remind us that furniture is not just practical, but emotional — part of what makes a house feel like home.

Our updated visual identity draws inspiration from nature and traditional craftsmanship. The logo, influenced by tree rings and mortise-and-tenon joinery, symbolizes strength, care, and continuity. These qualities are not trends; they are principles we want to carry forward for the long term.

Designed to Be Accessible and Lasting

We describe HERNEST as accessible luxury — not in the sense of being flashy, but in making thoughtful design within reach. Our collections bring together natural textures and retro influences, creating furniture that feels familiar yet distinctive.

From large sectionals built for family gatherings to dining tables designed for connection, every piece is meant to fit naturally into people's daily lives. We focus on proportions, materials, and details that ensure durability and comfort. For us, furniture is not about short-term fashion; it is about pieces that people can rely on year after year.

Our Ongoing Commitment to Sustainability

As we grow, we are placing more emphasis on sustainable practices. Currently, all of our wood meets CARB Phase 2 standards, we use CPSIA-compliant paints, and we apply water-based resin finishes to reduce impact. Looking ahead, we are working toward achieving FSC certifications across our main product lines by 2028.

This is not a marketing exercise. Sustainability is a responsibility, and we know it requires steady progress. Each improvement — in materials, production, or logistics — is one small but meaningful step toward a better standard.

A Community Beyond Furniture

Furniture is only part of the story. Our vision is to bring together a community that values design, craftsmanship, and authentic living. Through collaborations with designers and the creativity of our customers, we hope HERNEST becomes not just a provider of furniture, but a source of ideas and inspiration.

As part of this next stage, we have already opened two showrooms in the United States — in Los Angeles and Seattle — where customers can experience our products in person. These spaces reflect our design philosophy and create opportunities for meaningful conversations about home and lifestyle. We plan to open additional showrooms across key U.S. cities and host open house events, welcoming more people to engage directly with the HERNEST community.

Looking Ahead

Our recent collections — including the Arden Series — reflect where we are headed. Each series highlights what matters most to us: timeless design, natural textures, and careful craftsmanship.

As our brand founder Tom explains: 

"We don't see this evolution as a relaunch, but as a continuation of what we've always stood for. Our focus remains on creating furniture that is crafted for the way people live — honest, enduring, and meaningful."

This captures the essence of our brand journey: steady, considered growth, with a clear purpose.

Closing Thoughts

A home is deeply personal, and we are honored whenever HERNEST becomes part of someone's story. With this brand evolution, we aim to serve our customers better — not with promises of perfection, but with the commitment to keep improving, learning, and designing with care.

Crafted For The Way You Live.

That is not just our slogan. It is the standard we hold ourselves to, and the path we will continue to follow.